- A Few Good Scriptwriters -

The ultimate product placement:

At a cost of roughly $25,000 in Pentagon research grants, the American Film Institute is cramming this eclectic group of midcareer researchers, engineers, chemists and physicists full of pointers on how to find their way in a world that can be a lot lonelier than the loneliest laboratory: the wilderness of story arcs, plot points, pitching and the special circle of hell better known as development.

...

Exactly how the national defense could be bolstered by setting a few more people loose in Los Angeles with screenplays to peddle may be a bit of a brainteaser. But officials at the Air Force Office of Scientific Research spell out a straightforward syllogism:

Fewer and fewer students are pursuing science and engineering. While immigrants are taking up the slack in many areas, defense laboratories and industries generally require American citizenship or permanent residency. So a crisis is looming, unless careers in science and engineering suddenly become hugely popular, said Robert J. Barker, an Air Force program manager who approved the grant. And what better way to get a lot of young people interested in science than by producing movies and television shows that depict scientists in flattering ways?

Funny, I would have thought that investing in education would be a better way to ensure a necessary supply of scientists. Interest, after all, accrues proportional to the investment.